Psychology Online

  ‘Wireless’ has become the buzzword of today, no longer causing us to think of our favorite radio shows, but instead to focus upon the freedom and convenience that new wireless technology can provide.  This change in concept is largely due to the skill of the marketers who have dedicated themselves to finding the best way possible to sell the wireless dream to the    .. more …

The first instinct in a recession is to slash prices to keep customers coming, but that’s no remedy if it threatens to destroy your bottom line. Instead of thinking discounts, consider “price packaging” strategies that will show consumers you offer the best value. The marketplace can’t tell you what to do. The signals definitely are mixed when it comes to how the marketplace sets    .. more …

I recently returned home from Ali Brown’s 3-day Shine Event in Las Vegas.  Shine was a seminar all about entrepreneurship, marketing and personal discovery.  The second day of the event was devoted to one of my favorite topics—marketing.Ali gave us her top marketing “mantras” in her business, and I thought they were so spot on that I wanted to share them here:1) The    .. more …

Database marketing can be one of the most important tools in a company’s armory. Why? Random mail-shots and mass telephone calling may have their place in some circumstances but they are approaches that are rapidly being replaced by the market segment approach using database marketing. This means that fewer mailings or calls are made but they are made to prospects that are more likely to be    .. more …

What do people mean when they say the words affiliate marketing? Affiliate marketing is the fastest growing marketing today. It is also the fastest way to make money and build a career on the internet. Affiliate marketing means to sell products on commission. You build a business that sells the products of another company. You don’t have a product yourself, you just advertise and    .. more …

Remember Abraham Maslow from your college psychology class? The guy with the pyramid and the “hierarchy of needs?” Although science has since come to understand that his list of needs isn’t a true hierarchy-people often pursue these needs simultaneously-one thing Maslow did have right is that people do have these basic desires. And people are very much emotionally connected to these    .. more …

Affiliate marketing is a great way to make an extra income. Once you have everything all set up and ready to go, you can begin making an income from your efforts. Affiliate marketing is when someone else pays you a commission or a percentage of what you sell for them. For example, a coffee business may pay you 10% on all sales that you make for them. This is how it works: When a business decides    .. more …

Who hasn’t walked up to their parked car only to see one or more brightly colored advertisements adhered to their front window, locked in behind their windshield wiper. I know that I don’t take this type of guerrilla style advertising seriously and the ad almost always ends up taking my parking space after I pull away. The simple reason this kind of marketing and advertising doesn’t work is    .. more …

Email campaign is a very important marketing strategy, which generally many companies tend to ignore. Either they are not aware of its effect or they are unable to use it properly. Advertising and marketing are very essential for a company to get proper sales. It’s even more important to advertise the products among the targeted customers who are actually interested in a product like yours. This    .. more …

Stories are a powerful way to communicate. As little children we eagerly hopped into bed in anticipation of a great bedtime story. As school age children we would compete to see how many novels we could read in one summer away from school and homework. Then as we became adults, we dropped those habits and lost the pleasure the stories gave us. Stories capture our imagination and can take us away    .. more …